A UK feminine protection brand released a commercial that uses blood instead of the typical blue dye. The brand, Bodyform, did so in attempts to normalize periods. People are applauding the brand's ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Add Yahoo as a preferred source to see more of our stories on Google. Periods can be messy. People know this. It rankles, then, when advertisers soak tampons and pads in that blue liquid used in ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...

In a move so innovative it's deemed newsworthy, Bodyform - a British company that makes period products - showed an actual woman using an actual pantyliner in their most recent commercial. So there ...

Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

From scraped knees from running, to raw toes from ballet, the ad shows women taking part in a number of different sporting activities and overcoming various bloody obstacles, ending with the tagline ...