They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

You can have the best copy and the smartest message in the world. But if your blog post isn’t formatted correctly or cleanly, it can significantly cut into the impression, impact and conversion ...

So you can adopt one of those, base your standard off of them, or create your own. And then cry as you see 50 different blog posts by 50 different authors based off the output of 50 different AI ...