Today, businesses of all sizes increasingly rely on big data to gain insights into their customers' behaviors and preferences. However, while big data can be a powerful tool for driving business ...

For the sake of profit and loss, trucking operators have analyzed their businesses since the first load was hauled for a fee. So you might think that terms such as business intelligence, analytics and ...

More than 18 months ago, Bennet Bayer, Global CMO & VP Strategy at Huawei, posted an article on LinkedIn that rocked my world. He asked the simple question, “Are we looking at Big Data from the Wrong ...

After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

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“Data” is the watchword of the progressive gov tech professional today. If we can put a number to a problem — quantify it, catalog it, assault it with an avalanche of analytics — all will be well.

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The legal concerns surrounding big data are still uncharted waters, and IT leaders need to be diligent about investigating and addressing the risks they may be taking on before they get in too deep.

I’m not a data scientist and, in all likelihood, neither are most of the folks who keep using the phrase “Big Data”. I keep hearing marketers, startups and random executives talking about “Big Data” ...

I am going to answer this one right here in the intro: no, you can’t. In 2020, it is hard to just to go to the grocery store without inadvertently surrendering 40 or 50 highly personal data-points on ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...