NEW YORK--(BUSINESS WIRE)--Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, announced today that it has adopted the Barcelona ...

What does meaningful PR measurement look like in an age of AI, fragmented media, and real-time data? At IPRCCC 2024, that was the central question tackled by a panel of communications leaders, who ...

Almost two years ago, 200 communications professionals meeting in Spain at an AMEC conference approved what has become known as the Barcelona Declaration of Measurement Principles, more commonly ...

Without strategic access, practitioners cannot begin to add strategic value. This is significant for measurement because without strategic access, practitioners cannot begin to add strategic value.

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

For years, public relations practitioners have been guilty of counting mushrooms and calling it impact. Column inches, media clippings, impressions and, worst of all, Advertising Value Equivalents ...