Car emblems and logos are more than just symbols; they represent the heritage, values, and identity of a brand. These iconic ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of that ...

It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

On June 28, 2024, an X user posted an image of a rusty brass badge with BMW's company name and a swastika on it. The picture stated the badge was from 1936, when the Nazi Party, which adopted the ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

A subtle update gives BMW’s roundel a satin black finish and slimmer letters, first seen on the Neue Klasse iX3. BMW hosted a change at the beginning of this decade when it unveiled a flat, ...

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people ...