The B2B buyer journey has fundamentally changed. Gartner predicts that by 2028, 90% of B2B buying will be intermediated by AI ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week.

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business ...

NEW YORK, NY, UNITED STATES, January 20, 2026 / EINPresswire.com / — Energize Marketing ®, a leading full-funnel demand generation provider and digital media network, today released its 2026 State of ...

Angelfish Marketing has refreshed its brand and website to reflect its focus on search-led digital marketing for B2B, ...

The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Plus, why acquiring new customers are not the best way to growth.

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Brander has secured funding to support the commercialisation of its AI-powered platform solving one of B2B’s biggest ...