One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

The term "Black Friday" has been used for many years to describe the day after Thanksgiving, which for retailers marks the beginning of the holiday shopping season. Retailers were traditionally ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. Nonetheless, the availability heuristic’s power to persuade ...

Emergency department physicians who saw patients with a pulmonary embolism - a blood clot in the lung - were about 15% likelier over the next 10 days to test subsequent patients for the same thing.

Sensationalist? Moi? You may have worried about the potential effect of carcinogens in the water supply, or the possibility of a terrorist attack in your home town, or GMO foods and the effect they ...

Clinicians must make diagnostic treatment decisions using a large body of probabilistic information and process this information under the pressure of time and workload. The pressure of this task is ...

IN the world of personal finance, our brains often play tricks on us. The availability heuristic is one of the most common cognitive biases affecting financial decisions. This mental shortcut makes us ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...