iPhone SE. Image source: Apple. For the longest time, Apple has been driven by an intense focus on simplicity. That was a big part of Steve Jobs' legacy, and he embedded simplicity deep within Apple's ...

These anecdotes are presented more or less chronologically, and the schema for interpreting them (and thus for interpreting apple) is, well, Simple. "Simplicity," Segall says, is the not-so-secret ...

Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, ...

If you haven’t heard, iTunes and Apple Music are about to get a refresh from Apple that will hopefully fix a lot of our ongoing issues with the apps while also introducing some fresh visuals. This isn ...

Apple this evening has shared a new Shot on iPhone 7 ad that highlights images taken by photographers around the world. The ad is entitled “One Night” and set to a jazzy piano track, coming in at 1 ...

At next week’s WWDC 2025, Apple is set to unveil the next-generation operating systems that will be rolled out to all its various devices in the fall, including the Apple Watch. watchOS 26 — which ...

Subtle changes in recent Apple packaging has significantly reduced the amount of plastic that ends up in the trash — and most iPhone buyers probably didn't even notice. Apple was able to redesign ...