The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ...

Apple has published a new video about the Mac featuring the late Jane Goodall, it’s all about how so many great ideas took ...

If Apple goes the advertising route, it'll be with subtle paid promotions in the same vein that Google already uses with its ...

Ridley Scott was confused. In 1983, he was asked to direct an advertisement for a new Apple computer to be launched the following year. He imagined Apple had something to do with the Beatles.

Apple's quiet success in the advertising industry revealed as Tim Cook hints at record-breaking numbers during earnings call.

Apple is reportedly planning to introduce advertising to its Maps application as early as next year. This move, which will ...

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.

Apple Maps is set to introduce paid advertising, raising questions about how sponsored results might influence visibility, ...