Naina Avtr is a digitally crafted persona created in 2022 by Avtr Meta Labs, India's first-ever content-driven ...

A hacker has pulled back the curtain on a venture-backed startup quietly flooding Instagram with AI-generated personalities, exposing a hidden economy where synthetic “people” are hired to sell ...

Instagram models are getting in on the AI trend by having it stick cute animals into their photos, but it's not fooling or appealing to all. Critics of large language models (LLMs) that savvy ...

Aitana Lopez is an influencer who makes as much as $11,000 per month. She regularly globetrots between New York City and her home in Catalonia, Spain, promotes beauty brands, Black Friday, her ...

Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry they’re being elbowed out. By Julie Weed Radhika’s thick black hair falls ...

The influencer economy has grown to $21B, turning attention into a monetized commodity and reshaping marketing, media and modern careers.