Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their messages: 1. Creative brilliance.

While business owners are generally out to make a profit, many also would like to make the world a better place. The tools and techniques of marketing, used correctly, have a strong influence on ...

Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Are you a print subscriber? Activate your account. 8 min 12 sec ago By Adrianne Pasquarelli - 4 hours 38 min ago By Grace Dunlavy - 5 hours 8 min ago By Gillian Follett - 5 hours 38 min ago By Asa ...

Opinions expressed by Entrepreneur contributors are their own. In Real Leaders Don’t Follow, author Steve Tobak explains how real entrepreneurs can start, build, and run successful companies in highly ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

The draft Nutrition Principles to Guide Industry Self-Regulatory Efforts on children-directed food marketing ("Nutrition Principles") have undergone withering criticism from affected businesses, ...