Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Many small businesses lump advertising and promotion under the same expense category, giving both functions to the same manager. Advertising generally refers to controlled, paid messages in the media, ...

Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is "an ad format that helps advertisers reach users who have not yet identified ...

A new Google AdWords ad extension has been spotted in the wild. Moz’s Dr. Pete notice a new promotion extension being tested in a text ad. Wow – one line of ...

StoneArch Creative explained that it ignored self-promotion for many years due to a “skewed belief” that it should concentrate solely on clients. After deciding to turn the spotlight on itself, the ...

Small businesses often lump advertising, promotions, public relations and other sales support expenses under the marketing heading. Others record them separately, especially if the business has ...