“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Like it or not, get ready for banner ads to arrive on your television. That's because a new study out today from Nielsen shows that these most annoying of online ads actually work pretty well on ...

Google displays sponsored advertisements in a variety of areas in Gmail, including on the right side when you open an email and above and below the inbox. When personalized or non-personalized ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...