Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects ...

Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint cans, a ...

Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60-second ...

Apple did not read the room on this one. Apple did not read the room on this one. is a tech editor, her work has also appeared in Gizmodo, the WSJ, and Wired. Credit where it’s due: the commercial for ...

People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano. By Tripp Mickle Tripp Mickle has covered Apple since 2016.

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative ...

NEW YORK — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...