Netflix's bet on digital-first creators is paying off, with Mark Rober and Salish Matter driving massive engagement for the streamer's kids and family lineup.

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war broken out between the two streaming giants?

YouTube is making its biggest move yet to defend its turf as Netflix and other streamers do deals with star creators.

Netflix is making a major move into creator-led entertainment by partnering with one of YouTube’s biggest stars. The deal brings the creator’s popular digital show to the streaming juggernaut, with

YouTube will pay creators to post their videos to YouTube before any other service. If creators post to YouTube and Netflix at the same time, they will face consequences.

From "The Great British Baking Show" to "Ugly Delicious," there are a lot of food shows on Netflix — now, something new from Youtube is available to binge.