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Interest in the 29-year-old actress has once again been piqued by a controversial advertising campaign.

The ad got 38 million views, but backlash shows awareness isn’t enough.

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Ariarne Titmus, Amy Hunt, Gracie Kramer and more female athletes have criticized the "Euphoria" star over the sports commercial.

Novig CEO Jacob Fortinsky has complimented Sydney Sweeney on her recent ad with the sports-betting app. This month, the actress promoted the platform in a topless ad. The viral ad quickly gained criticism as netizens claimed that Sydney allegedly s*xualized women's sports.

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Beth Van Duyne shares her support for Sydney Sweeney’s controversial Novig ad as the campaign faces backlash. Know more about Sydney Sweeney’s Novig ad controversy, Beth Van Duyne’s comments, and the actress’ past controversies.