LeBron James brought back an old tradition as he prepares for his first season as a member of the Philadelphia 76ers.

LeBron James appears to be enjoying his “Taco Tuesday.” Seven years after James was denied in his attempt to trademark the ...

LeBron James launches a new partnership with Mike's Red Tacos.

LeBron James recently joined forces with an expanding food chain after moving to the Philadelphia 76ers ahead of the new ...

After LeBron James left the Lakers to play for the Philadelphia 76ers, the NBA star launched a partnership with a ...

LeBron James invests in Mike’s Red Tacos as the birria brand now targets national growth with more than 300 franchise ...

Add Yahoo as a preferred source to see more of our stories on Google. LeBron James' long-running "Taco Tuesday" ritual intersects with fan culture, trademark law, and community support. The Los ...

LeBron James added Mike’s Red Tacos to his growing business portfolio after leaving the Lakers.

Experts say his cultural relevance can introduce the brand to a national audience. The business’s biggest test comes next.

LeBron James invested in Mike Red's Tacos, which has three corporate stores open and franchise commitments for about 300 more.

LeBron James Invests In Mike's Red Tacos as Fast-Growing Birria Brand Enters Its Next Chapter ...