Nike, Mbappe and Real Madrid
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Mbappe's relationship with Nike was one of the longest-standing in the football industry. This is the inside story of how On secured a deal
French football superstar Kylian Mbappe has ended his long-standing partnership with Nike to join the rapidly expanding Swiss sportswear brand On, a move that provides On with a high-profile figure for its entry into football and marks another significant defection for the US giant.
Kylian Mbappe did not leave Nike because he needed another company to supply his boots. After nearly 20 years with one of sportswear’s biggest brands, the Real Madrid striker already understood what a traditional endorsement partnership could offer.