Sweeney appears naked or almost naked for all of the one-minute spot, which critics say undermines efforts for women to be seen as legitimate athletes.

Novig CEO Jacob Fortinsky has complimented Sydney Sweeney on her recent ad with the sports-betting app. This month, the actress promoted the platform in a topless ad. The viral ad quickly gained criticism as netizens claimed that Sydney allegedly s*xualized women's sports.

Here's what to know about the backlash to Sweeney's recent ad for a sports prediction platform.

Elon Musk’s mother reacted to Sydney Sweeney’s provocative Novig ad. In a recent interview, Maye Musk shared her thoughts on the backlash the “Euphoria” star has faced. The 78-year-old model came out

Olympians and other athletes say the mostly nude ad reinforces the sexualization they have spent decades fighting in their push to be recognized for their talent.

Over a year after the couple first connected, a source tells PEOPLE the couple are “very serious”

Sydney Sweeney’s crying video resurfaced amid her nude Novig ad backlash. An old clip of the “Euphoria” star breaking down on an Instagram Live has been circulating online. In it, the Hollywood star