对于customer和consumer，我上marketing的课的时候区分过这两个定义。 customer behavior：a broad term that covers individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. consumer behavior：the process through which the ultimate buyer makes purchase decisions.
问题解决方法：使用学校机构登录。具体操作如下： 点开web of science，在你的界面点击你的用户图标，并选择结束会话并注销，然后会转到登录界面。在登录界面不要选择个人账号登录，往下稍微一翻，会有一个机构登录，点开并在列表中选择 CHINA CERNET Fderation，点击登录后会出现一个新网页，选择 ...
Customer is a related term of custom. As nouns the difference between customer and custom is that customer is a patron; one who purchases or receives a product or service from a business or merchant, or intends to do so while custom is frequent repetition of the same behavior; way of behavior common to many; ordinary manner; habitual practice ...
